How to Increase Your Conversions With This Simple Trick
There’s many strategies to increase conversions, but have you tried this one? Try ending your prices with a 7, .95, 5 or .95. Instead of charging $10, for instance, consider charging $9.97. Even though it’s only a few cents less, people seem to think that it sounds cheaper. Even on high priced items the same tricks can work. For instance, you’ve probably never seen a car advertised for $30,000. Instead, you’ll see it advertised for something like $29,995.
Amazingly enough, on that last example, some people will walk away thinking that the car is $29,000 in their head (even though they’re smart enough to know that it’s obviously $30,000).
In the past many marketers have used 9 or .99 to end the numbers in, but it seems that there’s been a growing trend lately that 7, .97, 5, or .95 seem to stand out even more and appear even less expensive. Crazy stuff, but it can definitely work. And it’s doubtful that you’ll miss those few cents after increasing your conversions.
So, consider adjusting your price points to end in 7, .97, 5, or .95 to make your prices seem cheaper and see how it helps increase conversions.
Looking for more tips and tricks to help increase your conversations? This tool shows you easy strategies to grow your conversation rate and help boost your business: BizFire’s Free Funnel Maker & Analyzer.
Pricing Strategies to Increase Your Sales
How can you price your product in a way that psychologically impacts your customer into believing they’re getting a great deal? When people see the difference, between your normal price and your sales price, it influences their decision to purchase. By having a “normal” price listed it creates the impression that the deal they are getting is awesome. They’re getting all this value at a price that is way less than “normal”. People love to believe they are getting a bargain and by listing both your normal and sale price side by side, it highlights the value they’re getting for their money.
For example, when you list your pricing, write it as, “Normally $197 — Only $97 Today!”
You can also come up with reasons to have such discounts listed. These reasons can be mentioned next to the discounted price as well. These could be things like a holiday special, inventory closeout, end of year special pricing, manager’s special, etc.. Any reason works and makes it seem like a legitimate deal that customers have to take advantage of.
Remember, people love a bargain. So create the perception of a great deal by listing your “normal” price next to your sales price (eg, “Normally $197 — Only $97 Today!”). Also consider names for special deals just to have a reason for that deal (like a holiday discount or manager’s special).
For more great pricing strategies, as well as little-known marketing tricks, check out this book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.
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